Making a business case for employer brand? Start with the job postings. I'll even make this case for you.
Offboarding shouldn't be the end of your relationship with former employees.
Today, it's like pulling teeth to get anyone to share anything, let alone a half-assed job posting or your excellent video. But I don't think it has to be that hard.
The EVP is overrated. There. I said it.
What IS the tangible difference between employer branding and recruitment marketing? The answer here in 2 min or less.