Job Titles: I’ll Never Be A Ninja Again
Enough with the ninjas already! They're bad for your employees and your search traffic. Here's why.

Enough with the ninjas already! They're bad for your employees and your search traffic. Here's why.
If over half of the Fortune 50 have stock photos on their career site, you probably do too. But do these photos really matter for candidate conversion?
Read more Do You Still Have Stock Photos on Your Career Sites?
“I don’t know what Tweeter is, but I think you’ll be good at it.” Famous last words from my CMO at VisualCV. This was in 2009, just two years after Twitter launched. The audience was mostly marketers trying to see if this thing was worth their time and bloggers trying to get someone to listen.…
A quick tutorial on CPM vs CPC for recruitment marketing with guidelines for selecting your buying strategy.
What if we stopped pretending work was perfect and started being honest? What if we use "no" as a recruitment marketing strategy?
Trust, more than anything, is the ultimate hack in recruiting. That and more from my interview on the NurtureIt show.