The goal of job ad copy on social media is simple. First, be found by the qualified candidates on that channel. Then, convince that person to click. Here’s how to write it.
Read More Mastering Machines: Writing Automated Social Media Job AdsThere’s a simple solution to creating better content.
Read More Define Crappy ContentLearn how to hyper-target your Facebook ads (and why it’s the best strategy for this channel).
Read More Facebook Ads: What’s Worth ItIf you’re automating “thank you” messages on Twitter, just stop. I’ll even show you how.
Read More An Automation Abomination On TwitterWhy oversharing can be your best social media strategy.
Read More Oversharing As A Social Media StrategyBut seriously, don’t use any of these words in your recruitment marketing.
Read More Words You Can’t Use For Recruitment Marketing