Your LinkedIn profile should be written for a human, not a machine. Here are the 4 ways you can do that and stop making common mistakes.
Read more Your LinkedIn Profile Will Get Results if You Fix These 4 Mistakes
The goal of job ad copy on social media is simple. First, be found by the qualified candidates on that channel. Then, convince that person to click. Here's how to write it.
Read more Mastering Machines: Writing Automated Social Media Job Ads
Today, it's like pulling teeth to get anyone to share anything, let alone a half-assed job posting or your excellent video. But I don't think it has to be that hard.
Read more Convincing People To Share Employer Brand Content
There's a simple solution to creating better content.
Read more Define Crappy Content
Learn how to hyper-target your Facebook ads (and why it's the best strategy for this channel).
Read more Facebook Ads: What’s Worth It
If you're automating "thank you" messages on Twitter, just stop. I'll even show you how.
Read more An Automation Abomination On Twitter