Skills are not a universal language. A college degree doesn’t mean we have equal education or experience. I learned this the hard way when I started my first job. But let me back up a little to explain.
I was an Army brat. Implied: we moved a lot – 13 times between starting kindergarten and graduating high school. Unfortunately, orders never happened on my schedule. When we were told to go, that’s what we did. That didn’t leave a ton of time for goodbyes or real transitions between schools.
At first, it didn’t matter much. I learned to read in the back of a car. I fell in love with reading, so no matter how behind I was, I loved to catch up. I understand sentence structure before I knew what to call it.
Math? Not so much. There’s not one curriculum across the country for what you learn each month in math. Fractions and decimals? I 100% missed those lessons in the classroom.
When I got older, it started causing problems. I thought I just sucked at math. I narrowly made it through high school math. I completely changed my major in college because of a business calculus class. I changed my entire career path because I was avoiding numbers.
But I couldn’t avoid the numbers in my first job: Sales and Marketing Manager for a tutoring center. As part of our group interview, we took basic Math and English tests. There I was sitting with 15 kids who had the same degree as me, definitely not feeling like an equal.
By some miracle, I passed that math test. About half didn’t.
Skills are not a universal language
That’s the thing about years of experience and degree requirements. They imply that skills are a universal language. That somehow by merely sharing a title or a piece of paper, you are equally skilled.
We all know that’s not even a little true.
Still, we write bulleted skill lists in job postings that start with “5+ years of experience…” or “degree required,” even if we know without a doubt that doesn’t mean anything.
Live Job Post Rewrite How-To: Bulleted Skill List Overhaul
In this screen share, I’ll show you a few examples on how to flip those bulleted lists from boring to exceptional – and most importantly, effective.
Here are those bullets if you want to use them as templates:
For a more in depth job post overhaul sign up for our on-demand job post writing course.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.